Brazilian Company to Export Fish to the Arabs

Company Nativ Pescados, which owns a fish farm and a cold storage warehouse in the municipality of Sorriso, state of Mato Grosso, is negotiating with four countries in the Middle East: Saudi Arabia, Qatar, United Arab Emirates and Kuwait, writes Geovana Pagel for the Brazil-Arab News Agency (ANBA).

"We have already contacted important distributors and supermarket chains. We have shipped samples (of raw fish and frozen fillets) in early June and developed packaging in Arabic and in English,” stated Stefano Magli, director of the company's international department.

According to Magli, along with the samples, Arab importers received an export kit – including a catalogue, information regarding each product, and a price list. “Initially, we will focus our efforts in those four countries, but we are aware that the entire region has much potential. What is more, the countries have low financial risk, high per capita incomes and lots of foreigners, the latter of which holds true especially of the Emirates,” he said.

According to Magli, Nativ works in two sectors: food services, with sales to restaurants, hotels, airlines etc; and sales to supermarkets, focusing on end consumers and featuring more elaborate packaging.

“If everything turns out as planned, then we will soon be visiting our potential Arab clients, and we also want to promote a tasting event for fishery products manufactured by Nativ, in Dubai, next September,” he explained.

The company is also negotiating with importers from Europe and the United States. “Our goal is to export 30 per cent of our production within 18 months,” said Magli. “We must work in order to develop the habit of consuming fish reared in freshwater. Brazil has potential to become a high-level, regular exporter in the aquaculture sector,” he said.

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