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AEON Commit To Sustainable Seafood

25 May 2010

JAPAN - A wider range of MSC eco-labeled products was launched last week across 1,200 stores of AEON, a Japanese retailing giant.

AEON recently announced the roll out of the new range of MSC eco-label products, specifically chosen to coincide with the International bio-diversity day to further demonstrate AEON’s commitment to promote sustainable seafood.

AEON has been a committed supported of certified sustainable seafood since the first launch of its first MSC certified products in November 2006 of 10 products at 660 stores.

Now, 17 new products will be made available at Jusco, Saty, MaxValu, AEON super centres, and other stores throughout the country under the TOPUVALU private brand. The new range includes salted mackerel (Shio-saba) and salmon roe products (Sujiko) from Alaska.

“By widening a range of “TOPVALU” products bearing the MSC eco-label, we offer our customers more opportunities to select seafood sourced from sustainable and well-managed fisheries," said an AEON spokesperson.

"We believe this clearly shows our concerns towards global environmental issues, and also demonstrates our efforts for making contribution to conservation of seafood stocks and bio-diversity. We will continue providing our consumers with wider selections of environmentally friendly products to promote sustainable seafood for the future".

TheFishSite News Desk



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