Making GI a quality mark

EU - Whether it is a pork pie from Melton Mowbray or olive oil from Nimes, every Tom, Denis and Haemon seems to believe their local food deserves the EU’s protection from big, bad corporations.

But is it really true that a phalanx of competitors will soon be identifying their golden apples as Pommes du Limousin in order to suggest a higher quality, or that carp producers will be piggy-baking any brand success achieved by Holsteiner Karpfen?

Yet these are among the pending 300 applications waiting to join the 720 foods and drinks already protected under the EU’s geographical indication (GI) regime.

A rush to more applications is bound to happen, with MPs in the UK recently calling for producers to catch up with the rest of GI divided Europe.

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Source: nutraingredients.com

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