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AquaStar Launch a Great Success for BIOMIN India

20 April 2012

INDIA - In collaboration with Sharat Industries Ltd, the exclusive distributor for the AquaStar® Pond probiotic portfolio in the state of Andhra Pradesh, BIOMIN India hosted a successful launch seminar that attracted almost 150 delegates, including key farmers, technicians and consultants working in the Kakinada area of Andhra Pradesh.

Hosted at the Royal Park Hotel, Kakinada, on Tuesday 20 March, Dr Patra Kumuda, Business Development Manager Aqua for BIOMIN India was the chairperson at the seminar. Addressing the delegates in an opening speech was the honourable Mr Surya Rao, a well respected figure in the Andhra Pradesh shrimp business. Then Mr Valsaraj, Director of Sharat Industries Ltd, highlighted the close cooperation and partnership with BIOMIN in the state of Andhra Pradesh.

Mr Edward Manchester, Regional Director for South Asia, presented an overview of BIOMIN’s global presence, emphasising BIOMIN’s commitment and its competency in research and development. Afterwards, Dr Pedro Encarnacao, Director of Business Development for Aqua in BIOMIN delivered a detailed review on the probiotic product, AquaStar® Pond. He covered the development of the product, through specific information on fermentation technologies incorporated into the production of AquaStar®. Dr Encarnacao then explained the practical applications and technical differentiation of AquaStar® Pond and its bioremediation solutions versus other products available in the market. He shared information on the global success that AquaStar® Pond is achieving with shrimp farmers throughout Asia and Latin America, including specific trial data on the benefits that customers are experiencing.

Dr Das, Director of Marketing with Sharat Industries Ltd gave a vote of thanks after the presentations, before opening a raffle draw allowing the lucky winners to bring back product samples of AquaStar® Pond for testing at their own farms. The event concluded with a very enjoyable buffet lunch, allowing interaction and networking amongst the delegates. BIOMIN India and Sharat Industries Ltd look forward to an exciting collaboration and to hosting similar informative events in the near future.

Dr Encarnacao and Dr Patra of BIOMIN also took the opportunity to visit one of the key customers near Kakinada with the technical representative of Sharat Industries Ltd. The customer has successfully implemented AquaStar® Pond within their Vannamei production.

“To hear from the customers directly about the benefits they experience with AquaStar® Pond is very encouraging. We are confident that we can really support the Indian shrimp farmers and demonstrate the benefits of our reliable and highly effective probiotic solution,” said Dr Encarnacao. “We look forward to a promising and successful future in India”.

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