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MSC, High Liner Foods Ground-Breaking Partnership

10 May 2012

CANADA - The Marine Stewardship Council (MSC) and High Liner Foods, Canada’s leading supplier of seafood, have announced a groundbreaking partnership that includes a commitment by High Liner to source all wild-caught seafood from MSC certified fisheries by 2013 and display the MSC ecolabel on all certified wild-caught products supplied by High Liner Foods in Canada.

Products bearing the MSC ecolabel will reach store shelves beginning this month and High Liner will add more over the coming months as additional certified products enter their system.

“High Liner Foods is a leader in its commitment to seafood sustainability and this partnership will make it possible for more Canadian consumers to help safeguard seafood supplies for future generations,” said Kerry Coughlin, Regional Director, Americas Region. “The MSC ecolabel is a trust mark and will confirm and complement High Liner’s leadership and commitment to sustainability. We are proud to partner with High Liner Foods and its employees.”

“Our partnership with MSC in Canada is an important step forward in meeting our commitment to source 100% of our wild-capture seafood from MSC certified sustainable fisheries,” said Henry Demone, President and CEO of High Liner Foods. “The future of sustainable seafood will be shaped by the actions and commitments we make today and partnering with the MSC will help us meet our goals.”

In the fall of this year, High Liner Foods plans to launch a major public awareness campaign to educate Canadian consumers about sustainability and how they can directly help protect seafood supplies and related livelihoods for the future by choosing sustainable seafood.

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