TheFishSite.com - news, features, articles and disease information for the fish industry

Sign up for TheFishSite weekly newsletter5m Books.comSustainable Aquaculture Digital - Out Now!ThePetSite.co.uk

News

AgriMarine to Supply Fresh Salmon to Ito-Yokado Retail Chain

29 August 2012

AgriMarine Holdings has announced that it has entered into an agreement with the Ito-Yokado grocery retail chain for the supply of locally produced fresh Chinook salmon from AgriMarine’s closed containment freshwater farm in Benxi, China.

Previous harvests of Steelhead trout were sold through distributors to 5-star hotels and restaurants however the agreement with Ito-Yokado marks the Company’s debut into the retail market.

On 28 August, AgriMarine’s salmon will be available initially at Ya Yun Cun Beijing Huatang Ito-Yokado with in-store promotions and marketing programmes developed in cooperation with AgriMarine’s Beijing sales staff.

These programmes will involve the branding of the product as Chinese produced in pristine waters of the northeast regions. The Company plans to ramp up deliveries to supply all 15 Ito-Yokado retail stores in the near future.

AgriMarine is the only company that raises salmon in China with floating closed containment technology. Operational advantages inherent with the AgriMarine System™, including the ability to moderate seasonal temperature extremes, allow for the production of high quality salmon from reservoirs that can be sold fresh, within 24 hours of harvest.

This is a major consumer advantage over the imported Atlantic salmon that is currently available in that country.

AgriMarine’s CEO Richard Buchanan said: “Ito-Yokado sees the opportunity to offer a salmon product with improved freshness over imports, to their customers in Beijing and they are launching our product in one of their largest stores in a high income community”.

He added: “Securing this supply contract is a significant step for the Company. It provides protection against price fluctuations, brings significant sales and cash flow, and demonstrates our ability to deliver quality Pacific salmon at competitive prices.”

TheFishSite News Desk



Our Sponsors

Partners



UG and PG Aquaculture Courses