First Icelandic MSC Certified Product Now Available25 April 2013
ICELAND - Consumers in Iceland are now able to buy fish products bearing the Marine Stewardship Council (MSC) label. Icelandic production company Akraborg has introduced MSC labelled canned cod liver to the Icelandic consumer market for the first time.
The product comes under the Icelandic ORA brand, which has served the Icelanders and global markets more than half a century of first class products and earned a solid place in the Icelandic food culture.
Rolf Hákon Arnarson, General Manager of Akraborg says: “MSC certification was a big step for us towards our international markets were demand for MSC certified products has increased steadily in the last few years. We are very happy to be able to extend our production of MSC certified products and offer them in the Icelandic market in co-operation with the good people at Ora.”
Leifur Þórsson, Managing Director at Ora says: “Ora is serving the Icelandic market for canned product since 1952. We are pleased to launch the first Icelandic produced MSC labelled product for the consumer market in Iceland.”
Gísli Gíslason, MSC Senior Fisheries Outreach Manager in Iceland says: “For these MSC labelled products Akraborg has sourced from the MSC certified Icelandic cod fisheries. MSC labelled products are sold in 98 countries and from today Iceland can be added to that list.
"Akraborg is the pioneer in Iceland producing MSC labelled canned cod liver for markets across the globe. It is also the first Icelandic company to produce MSC labelled consumer pack products for overseas markets. I am delighted that it is the now the first company to produce MSC labelled products specifically for the local market in Iceland. I congratulate Akraborg and Ora with this great accomplishment and will closely follow further developments.”
TheFishSite News Desk