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New Corporate Plan for Seafish

13 May 2013

UK - Seafish's new Corporate Plan has now been signed by the four UK fisheries administrations, demonstrating their support for the organisation's new strategic direction.

The document details plans for Seafish's commitment of over £11.4million to industry projects and initiatives over the next two and a half years. The organisation is already well on the way to completing its restructure, incorporating objectives that are focussed on delivering value and securing a sustainable and profitable future for the UK seafood industry.

The investment will also lead to greater operational efficiency and transparency through a more open and engaged approach to decision making. To achieve this Seafish has developed eight work programmes focused on a defined set of activities.

The eight work programmes are as follows:

Reputation: Working with industry, government and media to protect and enhance the reputation of the seafood industry.
Consumption: Educating consumers and working with industry to encourage increased consumption of seafood.
Regulation: The provision of advice on regulation and legislative developments within the industry.
Fishermen's Safety: Supporting and enhancing improved safety at sea.
Responsible Sourcing: Working with industry to address key issues in responsible sourcing and sustainability.
International Trade: Working with importers and exporters to offer support and guidance throughout the international supply chain.
Information: The provision of information including economic and technical, expert advice and guidance to the whole supply chain.
Regional: Regional teams providing support to the industry at a local and regional level.

Dr Paul Williams, Chief Executive of Seafish, said: "Last year we announced the start of a new strategic phase for Seafish after extensive consultation with industry. The introduction of three panels - Import and Processors, Domestic and Export and Supply Chain and Consumer - will streamline our operations and improve the transparency of the organisation.

"We are now in a position to unveil our new corporate plan, which outlines our commitment of a significant investment across eight work programmes. Over the coming months we will be working to ensure that this expenditure is allocated efficiently and aligned with a defined set of objectives, to secure a sustainable and profitable future for the UK seafood industry.

"Seafish has made significant changes to the way that it operates and represents the industry. The restructure has resulted in a more open, inclusive and collaborative approach. The announcement of the £11.4million investment is further evidence of our intent to cement our presence as the authority on seafood and I welcome the structured approach that has been implemented."

The new corporate plan, investment plans and restructure is the culmination of a year-long discussion with industry and follows consultation with the four Fisheries Administrations, who have now demonstrated their full support and commitment in approving the document.

TheFishSite News Desk

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