Innovative “Good to Go” King Prawn Skewer Launched26 August 2013
UK - Waitrose and Macrae Edinburgh have introduced a new king prawn skewer product as part of the 'Good to Go' range at Waitrose.
It was developed to meet the growing demand in hand held street food and comes in two delicious flavours - garlic & basil and lemon & chilli. These are the first king prawn skewer products launched as a single serve, eat on the go product.
Kelly Wright, Account Director, Macrae Edinburgh: “The 'Good to Go' prawn skewers are an exciting new addition to the on the go food market. We know that consumers who purchase the 'Good to Go' range tend to eat their food on the move and this product’s single skewer design makes it ideal for a snack on your lunch break, after the gym, on your way out for the evening or just when you’re feeling peckish. It’s also a great way of getting people to include prawns, a great source of protein in their diet.”
Shaun Birrell, Waitrose Food to Go buyer: "King prawns are a favourite with our customers and this tasty new product offers them a convenient way of eating prawns without the need for cutlery. Street food is becoming increasingly popular and these hand held prawns are perfect for shoppers looking for lunch time snacks beyond the normal sandwiches and crisps."
Each skewer will contain four responsibly sourced prawns and retails at £1.25, with a special introductory launch price offer of 25% off to 93p for the first two weeks. They are presented in shelf ready packaging, allowing the product to stand upright in the fixture and are available from 109 Waitrose branches from 14 August.
Macrae Edinburgh based in Livingston and part of Young’s Seafood Limited, are an exclusive Waitrose supplier.
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