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A Fisherman’s Story on the Quality and Sustainability of North Sea Haddock

11 April 2014

SCOTLAND, UK - The Scottish White Fish Producers’ Association (SWFPA) has launched a new video that focuses on the role of Scottish fishermen in sustainably harvesting fish.

The video ‘Sea to Plate – the Fisherman’ features an interview with Peter Bruce, skipper of the Budding Rose, immediately after he had landed 400 boxes of Marine Stewardship Council (MSC) certified haddock.

In the video, Peter says: “The stock of haddock in the North Sea is looking really healthy. Our fishing trips are a lot shorter than they used to be, and we have MSC accreditation for our haddock that shows we are fishing in a sustainable way.”

Mike Park, chief executive of the SWFPA, says: “Haddock is one of Britain’s most popular fish and it is great that consumers can enjoy it safe in the knowledge that it is being harvested in a responsible manner.”

The video is the second in a series of short films being produced by the SWFPA to highlight the nature of our valuable fisheries. 

Sea to Plate - The Fisherman from Beard Askew Productions on Vimeo.

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