Emirates AquaTech Caviar Farm Debuts New Outlet at “The Market”16 May 2014
UNITED ARAB EMIRATES - Emirates AquaTech Caviar Farm has launched its premium Emirati produced YASA caviar and sturgeon fillets, at “The Market” located at Mushrif Mall in Abu Dhabi.
YASA Caviar is a true delicacy that satisfies all food connoisseurs and sea-food lovers. The nuanced black produce shines in complexion and has a slightly salted flavor with a creamy sensation that leaves the long lasting taste of hazelnut. The newly YASA Products launched a range that includes fresh and pressed caviar, fresh and frozen sturgeon fillets, hot and cold smoked sturgeon fillets along with a selection of seasoning products to be sold.
The range is the first of its kind in the region and features a premium, responsible and sustainable product aimed to meet all demands. Customers have the chance to try these products first-hand and enjoy the premium taste of locally produced sturgeon products.
Commenting on the launch of the luxury caviar and meat products, Emirates AquaTech Managing Director Ahmed Mohammed Al Dhaheri said: “This new outlet is a gateway to the gourmet food society which grants satisfaction to all food connoisseurs. At Emirates AquaTech, we strongly believe in cutting-edge technologies and sustainability for delivering a premium product from the UAE in line with international standards.”
The new shop will offer customers a wide-range of fresh caviar, sturgeon fillets and complementary products, with a live demonstration of sturgeon fish displayed in whole for customers to buy and experience the freshness, texture, and taste on purchase.
Emirates AquaTech is playing a vital role in saving endangered species from extinction. This move is in line with the UAE’s growing footprint of maintaining a sustainable environment.
In collaboration with ‘The Market’ management, Emirates AquaTech has a dedicated aquarium used exclusively to display live sturgeon.
Subsequently, customers will also have the chance to experience an interactive touch-screen unit specially designed to interact and induce learning about the pre-historic sturgeon fish life and production cycle.
“The Indoor Market” within the mall is the largest of its kind in Abu Dhabi and the first venue for Emirates AquaTech to venture to its customers. The aim is to fulfill an expansion drive that will enable it to service its customers locally, regionally and internationally. In the near future, Emirates AquaTech will have its own dedicated flagship store opening in Abu Dhabi where it will showcase its range and products.
Emirates AquaTech has the unrivalled ability to produce fresh Siberian caviar year round. This full life cycle farm utilizes patented and leading fish breeding technology allowing for an economically viable, environment-friendly and sustainable aquaculture farm not only in terms of local resources but also internationally. By supplying year round premium and fresh farmed sturgeon caviar and fillets, Emirates AquaTech is playing an important role in supporting the protection of the globally endangered wild sturgeon species.
TheFishSite News Desk