- news, features, articles and disease information for the fish industry


Woolworths Commits to Sourcing Sustainable Seafood

28 October 2014

SOUTH AFRICA - Leading South African retailer, Woolworths, has pledged to source its farmed seafood from sustainable and responsible operations by 2020.

Woolworths has joined a growing number of businesses making formal commitments to support responsible aquaculture practices.

The premium food and clothing retailer introduced its sustainable seafood policy in 2008 and was the first retailer to sign the WWF-SASSI Retail Charter, it then went on to introduce its Fishing for the Future programme.

By the end of 2015, all of Woolworths’ farmed products will be sourced from aquaculture operations that are:

  • engaged in a credible, time-bound improvement project or, where applicable
  • WWF-SASSI green-listed, or
  • formally committed to achieving the Aquaculture Stewardship Council (ASC) certification or have other credible standards in place.

And by the end of 2020, all aquaculture species sold will be:

  • from aquaculture operations that are engaged in a credible, time-bound Improvement Project, or
  • WWF-SASSI green-listed, or
  • where applicable, ASC (or equivalent) certified.

Committing to a responsible future

Woolworths prides itself on providing its customers with a wide range of seafood from responsible, well-managed sources. To achieve this they worked for many years with organisations such as WWF to help them meet their goals.

Hezron Joseph, Woolworths Seafood Technologist, said: “Woolworths is dedicated to seafood sustainability and providing the best for our customers. Through our Fishing for the Future programme we are helping aquaculture become a more environmentally and socially responsible choice for our customers. Our commitments, which include the ASC, help us achieve this by ensuring that our seafood is responsibly sourced and traceable back to the farm that raised it.”

Esther Luiten, ASC’s Commercial Marketing Manager, said: “I applaud Woolworths for its commitment to responsible aquaculture and recognising the importance of moving global production to a more sustainable basis. It is great that Woolworths is offering a responsible choice for consumers in South Africa. I look forward to working with them as they strive to meet their sustainability goals.”

Helping consumers make positive choices

To meet its commitment, Woolworths hopes to offer consumers ASC certified trout, salmon and shrimp in the near future.

The ASC on-product logo makes it easier for consumers to get involved and make positive environmental and socially responsible choices. The commitment by Woolworths means consumers will find it easier to choose certified responsible seafood.

ASC certified seafood, bearing the consumer label, is a credible responsible product that helps retailers address the growing demand for responsibly produced seafood.

More information around the company's public commitments and other milestones can be found on their website at

TheFishSite News Desk

Our Sponsors


Sustainable Aquaculture Modular Courses AVAILABLE NOW - University of St Andrews

Seasonal Picks

Know Your Freshwater Fishes - 5m

Aquacullture Webinars from TheFishSite - Sign Up Now