UK - Sainsbury’s is the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on its café menu.
As the leading retailer for sustainable seafood, this adds to the 150 Sainsbury’s products that carry the MSC logo and have been sourced from sustainable fisheries.
Hand battered cod and chips is on menu at 277 of the retailer’s in-store cafes. Our cod is caught in the North East Atlantic by Icelandic and Norwegian boats. The fisheries are not only sustainable by helping supply fish for future generations, but also help to support local communities in remote areas.
Ally Dingwall, Sainsbury’s Aquaculture & Fisheries Manager said: "We’re proud to have the largest range of fish products to carry the MSC logo, whether you’re buying basics fish fingers or Taste the Difference prawns. This move in our cafes is a great step towards strengthening our position as the leading retailer for sustainable seafood."
Toby Middleton, Senior Country Manager at MSC said: "This is yet another innovative market first for Sainsbury’s, not just for the UK but globally, as the world’s first supermarket ro offer MSC certified seafood in their cafés. It demonstrates their seriousness to have all the seafood they sell independently certified by 2020. I wholeheartedly congratulate them for this latest step on that journey."
TheFishSite News Desk