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Fish Supper Survey Shows Persistent UK Cod Preference

20 April 2015

UK - A recent survey by Young’s Seafood has shown tartare sauce is edging ahead of ketchup as the nation's favourite accompaniment to fish and chips.

The British people were in broad agreement on fish species, with almost twice as many people preferring Cod (50 per cent) to Haddock (27 per cent).

However, there was less agreement on the preferred sauce, as tartare sauce passed ketchup with a lead of less than one per cent.

In the South and North East of England, the West Midlands, Scotland and Wales ketchup that topped the list with narrow wins.

Wales is also the area of the UK most partial to gravy on their Fish and Chips, with 1 in 10 preferring it, compared to 1 in 100 in Scotland.

In the survey, consumers created their favourite plate by choosing which species they prefer, their favourite accompaniments and what kind of sauce they like to add to the plate.

The nation’s favourite combination is a traditional cod with mushy peas and bread and butter on the side with tartare sauce.

Commenting on the news, Yvonne Adam, Marketing Director for Young’s Seafood Limited said: “Fish and chips has such an important place in everyone’s hearts.

This year we celebrate 30 years since we launched our Chip Shop brand and we’ve loved getting our consumers to join in the celebrations by telling us how they like their fish suppers."


TheFishSite News Desk

Top image via Shutterstock

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