UK - If you are like most Sales Directors, Marketing Directors and Account Managers, of a supplier you will be charged with sales growth for your business and frustrated by many of your interactions with the supermarkets.
Many suppliers struggle with the challenges of negotiations being escalated, selling category opportunities, and getting the buyer to do what has been agreed.
In response to the struggles of suppliers in getting a fair deal with leading supermarkets, a new free guide has been produced to highlight the 8 mistakes that suppliers make when dealing with the big four UK supermarkets, the consequences of those mistakes and how to avoid them.
By identifying the mistakes you and your team make, you can then start avoiding those mistakes, and be more proactive. When did you last ask you buyer ‘What one thing do we need to do better?’.
"In over 12 years as a Trading Manager for one of the big four UK Supermarkets I found the best suppliers to be those that continually developed. Those suppliers that showed a desire to be better, hungry to improve, and keen to challenge," said Darren Smith, author of the guide.
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