Managing the news cycle is not what it used to be, according to Adrian Moss, founder and Managing Director of Focus Business Communications. “We now have a very complex food chain from farm to fork that is only as good as its weakest link,” he noted.
Citizen journalism, Web 2.0, online reviews, comments and social communities have changed many industries forever. “The feed and livestock industry is no exception,” observed Mr. Moss. “Unexpected problems can emerge from anywhere along the food chain.”
