The money has been provided under the Canadian Agriculture and Food International (CAFI) Programme - a matching funding strategy to support industry activities that enhance and promote Canada's reputation as the world leader in supplying safe, high-quality food products.
"This funding will help expand existing markets for farmed fish and seafood and develop new international opportunities," said Minister Ritz. "Canada's New Government is committed to aquaculture innovation, and increasing international trade of Canadian aquaculture products."
Apart from it's market development activities, at home and overseas, the CAIA is working on a focused and coordinated public relations strategy. Targeted at seafood buyers and consumers, the campaign aims to improve confidence in the quality and safety of Canadian aquaculture products.
"Canada's aquaculture industry is well positioned to maintain and enhance its market share in priority markets around the world," said CAIA Executive Director Ruth Salmon. "Increasing demand for our products and the opportunity to explore new market opportunities will help our industry grow and benefit the economy."
"This funding will help expand existing markets for farmed fish and seafood and develop new international opportunities," said Minister Ritz. "Canada's New Government is committed to aquaculture innovation, and increasing international trade of Canadian aquaculture products."
Apart from it's market development activities, at home and overseas, the CAIA is working on a focused and coordinated public relations strategy. Targeted at seafood buyers and consumers, the campaign aims to improve confidence in the quality and safety of Canadian aquaculture products.
"Canada's aquaculture industry is well positioned to maintain and enhance its market share in priority markets around the world," said CAIA Executive Director Ruth Salmon. "Increasing demand for our products and the opportunity to explore new market opportunities will help our industry grow and benefit the economy."