Boost for Norwegian Salmon Exports

Discussions are at present taking place over a possible trade agreement and the popularity of Norwegian salmon in China is a boost to the fishing and aquaculture industries.

Last year Hong Kong and China increased its imports of Norwegian salmon by 30 per cent reaching 21,000 tonnes - most of it fresh.

Now the Norwegian Seafood Export Council plans to further publicize and market its salmon to Chinese consumers through chef competitions, in-store promotions, seafood festivals, market analysis and educational projects.

As consumption grows in China there are also plans to export other species including herring.

TheFishSite News Desk

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